My Internet Business Pre-Launch Blue Print

February 15th, 2009 by Trisha Frauenhofer

by Trisha Frauenhofer

NASA and jet liners use a preflight check list to make sure that everything is ready to go before a jet liner (or the Space Shuttle) is ready for launch. When starting up my internet business, that same “dot the “i”s, cross the “t”s mentality is also important. You don’t need to look like an extra from the Apollo 13 movie to make this work, but that sense of organized planning is going to serve you well.

One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.

A good web designer, I have found is always a valuable asset to My Internet Business Pre-Launch plan. If you want a professional looking online shop or firm then you will need to invest in a reputable web design firm.

A web designer should not only design your site, they should also be able to take care your domain name registration, all of your hosting needs, and all of your software that you may require to run your business successfully. Keep open lines of communication with your designer so that they can give you all of your desires on your site.

As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us – it’s better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.

When designing the site (or working with the designer), remember the KISS principal: Keep It Small, Stupid. No matter how shiny the graphics are, no matter how whizzbang the Flash animation is, your goal is to have something that loads almost instantly. Take the time to hit your site with a dial up modem; if it takes long enough that you wouldn’t wait for it, make a low graphics main entry page and work from there.

Before you launch into business ready to make millions, you will want to have a plan for getting customers to your site. You can not exactly make millions without any clients. You may have the best looking web site, with superior products at the absolute best prices, but without customers none of that really matters.

Traffic building is still something of a black art, but I’m focusing on keyword ad buy purchases – and believe it or not, advertising in the Daily Nickel newspapers. Since what I sell is household items, and tips on home organization, it’s a natural mix of old style advertising and new. I also make sure that I’m in the Organizer’s Circle of blog referrals, which helps a lot on getting on to social networking sites and builds relevance ratings.

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